Social Marketing and Women Empowerment: Impact of Social Welfare Programs on Women Empowerment and Economic Wellbeing

نویسندگان

چکیده

Women empowerment is crucial for a society to have knowledge-based wherein the personal growth of women will decisively contribute individual families, thereby contributing and country as whole. Social Marketing rising trend powerful channel discussing women's empowerment. This study attempts examine impact Benazir Income Support Program (BISP) on in Pakistan. BISP one rigorous social welfare programs initiated by government The program was empower economically deprived women. It provides security, improves living standards, reduces poverty. To gather data, sample 300 respondents utilized from Khairpur, carried out quantitative techniques measure empowerment, thus, this, regression analysis conducted, association between variables explained through Pearson correlation. Furthermore, questionnaire designed distributed among beneficiaries understand its effect. Hypotheses were tested validated statistical analysis. findings recommend that there positive significant it has strong correlation with In this study, prediction standards contributed 35%, poverty alleviation strategy 29% security 24%. regard, ensured Pakistan may take more similarly effective initiatives not only but without gender discrimination communities at large.

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ژورنال

عنوان ژورنال: Journal of marketing strategies

سال: 2022

ISSN: ['2710-5288', '2788-6778']

DOI: https://doi.org/10.52633/jms.v4i1.168